Mark Fortner

-Built augmented reality marketing campaigns for Porsche, L'Oreal, General Mills, Cracker Jack, Paramount Pictures, Intel and Coca-Cola
-Created company launch video that garnered 750,000 views with no media / marketing spend
-Cultivated partnerships with major media companies including Viacom, iHeart Media, and AOL

Co-founded this entrepreneurial business that quickly became the fastest growing automotive destination in the world with well over 2MM unique visits and a Yahoo! syndication partner

In 2016, BoldRide was successfully sold to Motorsports Network (Motor1).

-Part of management team that turned agency around and added over $1.2B in billings including Anheuser-Busch InBev, ADT, American Legacy Foundation (truth.com), DSW, American Airlines, Mars, and Revlon
-Built in-house content and creative team that delivered over $15MM in incremental revenue and helped make Mediacom most awarded media agency at Cannes in 2015
-Instrumental in agency win of AdAge and Adweek Agency of the Year
-Built in-house digital creative agency that serviced clients including Revlon, Anheuser-Busch InBev, Strayer University, and Audi

-Co-founded in-house digital marketing innovations group focused on developing and executing digital media platforms, properties, and advertising products generating revenue for agency
-Led diverse team of creative, technical, and social marketing strategists and account managers delivering solutions for agency’s advertisers
-Led team of more than 15 direct and contract resources ensuring programs, platforms, and products targeted, engaged, and augmented audience experiences; drove revenue to Viacom

-Functioned as core asset to Viacom’s digital brands growing and sustaining revenue through custom campaign creation, development of new advertising products, and media-marketing innovation

-Developed “The Fix” for McDonald’s—a ground-breaking, OMMA award-winning platform with over seven times industry interaction rates; quadrupled client media spend

-Key player in organization driving over $300MM+ revenue annually (16%+ growth for 2010)

Managed and oversaw collective agency resources to develop non-traditional marketing platforms for clients including Boost Mobile, Samsung, Silk Soymilk, New York Life, The Wall Street Journal, and Coca-Cola. Worked closely with Viacom, NBC, Scripps, and CAA to execute branded entertainment projects.

Provided early stage digital consulting. Drove Heavy.com business to over $10 million, including MTV, Fuel TV, America Online, Finish Line Athletic Stores, American Eagle, and MLB. Created a trade campaign and membership retention CD for one million America Online consumers. Developed a branded music video show for Mike and Ike Candy on Fuse TV, resulting in a +20% increase in growth.

Played a critical role in launching and developing the FX Brand. Oversaw marketing for ‘Nip/Tuck’ and ‘The Shield’, which premiered as the most-watched first season original drama series in basic cable history. During tenure, FX showed higher year-to-year growth than any other basic cable entertainment network, adults 18-49.

Served as Brand Manager for the launch of Fox Sports. Managed and developed iconic advertising/marketing for Fox Sports, Fox Sports Net, and foxsports.com. Created the strategic framework behind Fox Sports marketing and launches. Played an integral role in increasing ratings for NFL broadcasts by achieving a +25 gain over main competitor CBS. Served as Marketing Coordinator (’98-’99).

Assistant to the President, MGM Pictures