Titulo | Maybe Baby |
Agência | Grey London |
Campanha | Unborn Baby |
Anunciante | British Heart Foundation |
Marca | BHF |
Data da primeira Transmissão/Publicação | 2014 / 5 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited. |
Tipo de Mídia | Televisão |
Comprimento | |
Efeitos especiais | Digital Domain |
Pós produção | Digital Domain |
Director criativo | Vicki Maguire |
Redator | Clemmie Telford |
Director de arte | Lex Down |
Diretor dos Negócios | Eve Bulley |
Account Manager | Grant Paterson |
Executivo de contas | Isaac Hickinbottom |
Produtor da agência | Vanessa Butcher |
Planeador | Ruth Chadwick |
Agência de Mídia | PHD London |
Planejador de Mídia | Monica Majumdar |
Realizador | Chris Milk |
Editor | Brian Miller |
Producer | Ben Schneider |
Producer | Sam Storr |
Audio Post Production | Grand Central |
Produtora | RadicalMedia |
Managing Partner | Sarah Jenkins |
Creative Producer | Gemma Hose |
Editor | Logan Hefflefinger |
Efeitos especiais | Janelle Croshaw |
Som | Vampire Weekend |