A promising career in fashion design was cut short when Vicki discovered she couldn't draw. Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of advertising.
Vicki has spent over 15 years developing campaigns, thoughts and ideas for agencies including Wieden + Kennedy, Mojo and Amsterdam International before joining Valenstein & Fatt to work on briefs as diverse as full fat butter and the British Heart Foundation.
She has collected more than 35 major awards for her BHF 'Hands only CPR' Vinnie Jones campaign – which has now saved more than 50 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award.
The IPA has named Vicki one of advertising’s Women of Tomorrow, Business Insider voted her one of the 10 most influential women in advertising, and she is active in both WACL and SheSays. 2016 saw her take the Chairmanship of the Creative Circle Awards – becoming the first female chair in its history – as well as judge the Cannes Glass Lions.
Vicki owns and runs vintage East End sweetshop Suck and Chew. Iconic work or Kola Kubes, she's the go-to girl.