Grant's Signature - "Grant's Whisky and Gordon Banks #Standtogether"

5136

Marca: Grant's Signature
País: Reino Unido

Anunciante: Grant's

Titulo	Grant's Whisky and Gordon Banks #Standtogether
Campanha	#Standtogether
Anunciante	Grant's
Marca	Grant's Signature
Data da primeira Transmissão/Publicação	2014 / 6
Sector Empresarial	Bebidas espirituosas
História	Grant's Whisky and Gordon Banks #Standtogether is the second film in an original series by Bigballs films for Grant’s Whisky. The three episodes developed for the #Standtogether campaign with digital agency Aqueduct, star legendary football players Sir Geoff Hurst, Gordon Banks and Archie Gemmill. In the films, the former international players meet with players from Chelmsford FC, Sheffield FC and Paisley FC to share their memories, tips and experience of the game reflecting Grant’s rich family history. The partnership between Bigballs films and Grant’s Whisky see the brand use video storytelling to bring together football fans across generations. The episodes will live on the new Grant’s Whisky YouTube channel where the brand will build and engage with its’ audience around the content. The campaign will also drive traffic to a new Grant’s microsite on which UK fans aged 18+ can enter a competition to win exclusive bottles of the brand’s newly launched variant, Grant’s Signature [T&C’s on grantsstandtogether.co.uk/#signature] In the second episode ‘Grant’s and Gordon Banks #StandTogether’, Grant's bring legendary English goalkeeper Gordon Banks back to Sheffield, where he grew up watching and playing football. Gordon shares what inspired him to take up a career in the sport, the obstacles he overcame and the people who gave him a helping hand on the way to realising his dream. Shot at Sheffield F.C., the world's first football club, the film also features Richard Tims, the club's chairman. As a result of the campaign Grant's have generously donated funds towards the creation and implementation of a new membership wall for the club. Watch the film here. To watch all the films subscribe to the YouTube channel.
Tipo de Mídia	Viral
Comprimento	297 seconds
Produtora	Bigballs Films
Director criativo	Andy McLane
Realizador	Alexander Haines
Produtor	Robert Michaels
Produtor da agência	Alex Manby
Editor	Chris Roebuck
Content Editor	Annabelle Cuthbert
Director de fotografia	Jamie Korn
Produtor de som	Jake Saunders
Pós-produção	Danny Wood
Pós-produção	Jocelyn Silburne