Emiliano Trierveiler

Emiliano Trierveiler

Creative Director at 72andSunny
Amsterdam, Países Baixos

Sumário

A true Brazilian mutt, Emiliano comes from a German-Indigenous family.

At 12 he landed a job in the film industry. That is, his mom’s video rental shop, from where he went on to writing and losing his Latino skills on a 20-year advertising career across five countries, digging cultural truths and butchering languages in Prague, Berlin, Sweden and Amsterdam.

Proud employee #14 of what today is a 175 people 72andSunny Amsterdam, he helped win and grow some of the agency’s iconic brands, like Axe, Smirnoff and adidas, cementing the expansion and recognition among the most innovative companies in and beyond the industry.

He’s a deep believer in immersing and throwing an unbiased look into culture as a force for change. Opening space for often unheard voices to create work that helps brands make seismic progressive shifts.

One of the Creative Directors behind the Find Your Magic campaign, he helped Axe evolve, from a tired idea of manhood to a true voice for modern masculinity. Launched in the testosterone-fueled Super Bowl, it ignited a global debate, lead by women for the first time in the brand’s history, tripling the positive response and purchasing intention for Axe.

Re-positioning Smirnoff to embrace inclusivity when all vodkas praised being exclusive, the We’re Open campaign, with real stories of sexual, cultural and racial inclusion, gave Smirnoff a voice in youth culture, growing relevance and sales for the first time in a decade.

Hailing creativity as the difference maker for young athletes, he helped the Amsterdam office take the lead on adidas’ global creative duties, pushing the brand value up 58%, placing it among 2017’s Top 20 Risers.

Nurturing diverse, multicultural teams in Amsterdam and L.A., Emiliano has also held a seat in the Brazilian, German, Czech and Hungarian creative clubs. He hopes the seat’s still there.

Positions

Creative Director
Amsterdam, Países Baixos
May 2012 - Present (6 years 11 months)
As the first senior creative hire in the office and employee #14, I was lucky to see it grow to a 100+ people office in four years. I worked on Google, Activision, Samsung and contributed to two global pitch wins, Smirnoff and Axe, helping 72andSunny get consecutive nominations among Fast Company’s most innovative companies in the world. As a CD I recently lead the re-positioning of Axe and currently run projects on Smirnoff Europe and adidas football.
Senior Creative
Sid Lee
Países Baixos
January 2011 - May 2012 (1 year 4 months)
Working on adidas global I crafted fully integrated campaigns for the football category, like the launch of the new Predator on FIFA 12, the first campaign to change the content of the game. I also interviewed Robin Van Persie, but that’s another story.
Senior Creative
Crispin Porter + Bogusky Europe
Países Baixos
June 2010 - January 2011 (7 months)
I was invited to help CP+B’s establish their European hub in Sweden, working on Burger King UK and Spain, Scania and new business.
Creative Director
Berlin, Alemanha
January 2007 - June 2010 (3 years 5 months)
Working on adidas, Pedigree Europe, Playstation, Absolut and VISA, I helped the office rank among the top five agencies in Germany, lead the team that won the McDonald's FIFA World Cup business and helped the office win the McCafé account and the Tassimo I Kraft Foods worldwide business.
Editor
São Paulo, Brasil
2002 - 2006 (4 years)
In the largest Brazilian independent agency, I worked on Nokia, ABN Amro Bank, Timberland and other clients, helping the agency in consecutive Agency of the Year wins and nominations.

Educação

Digital Master Class

2010 (1 year)

Bachelor of Arts (B.A.)

1996 - 2000 (4 years)

Bachelor of Business Administration - Incomplete

1996 - 1998 (2 years)

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