Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, Reino Unido

7993

Titulo	Pina Colada
Agência	AMV BBDO
Campanha	Tech for the life you dream of…
Anunciante	PC World
Marca	Currys PC World
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Computadores pessoais, PDAs e calculadoras
Legenda	tech for the life you dream of
História	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Filosofia	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Tipo de Mídia	Televisão
Comprimento	58 seconds
Directors	The Bobbsey Twins From Homicide
Director executivo criativo	Alex Grieve
Director executivo criativo	Adrian Rossi
Produtor	Andrew Studholme
Produtora	Blink London
Produtor executivo	James Bland
Produtor da agência	Polly Lowles
Director criativo	Clark Edwards
Director de fotografia	Christopher Sabogal
Editor	Ed Cheeseman
Pós produção	The Mill London
Redator	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles