Home Centre - "The Homecoming"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirados Árabes Unidos

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4561

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Home Centre
País: Emirados Árabes Unidos

Anunciante: Home Centre

Titulo	The Homecoming
Agência	Leo Burnett Middle East & North Africa
Campanha	The Homecoming
Anunciante	Home Centre
Marca	Home Centre
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region.
Filosofia	Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can.
Tipo de Mídia	Viral
Comprimento	210 seconds
Trilha sonora	Can't Help Falling in Love
Mais Informações	https://thehomecoming.me
Chief Executive Officer (CEO)	Bassel Kakish
Chief Creative Officer	Kalpesh Patankar
Chief Strategy Officer	Tahaab Rais
Chefe de produção	Shereen Mostafa
Director criativo	Kapil Bhimekar
Director assistente criativo	Farhan Siddiqui
Manager, Strategy & Insights	Anna Sadykova
Produtor da agência	Judy Lamaa
Manager, Communications Consultancy	Maria Jabbour
Manager, Communications Consultancy	Nourhan El Geneidy
Produtora	Prodigious MEA
Realizador	Tahaab Rais
Story & Screeplay	Tahaab Rais
Director de fotografia	Aeyaz Hasn
Chief Executive Officer (CEO)	Sami Saleh
Director of Production Operations	Myriam Abi Wardeh
Produtor executivo	Naji Bechara
Producer	Marie-Noel Bou Haila
Assistant Director	Remy Haddad
Casting	Rita Gergess
Actor/celebridade	Basmaa Baydoun
Actor/celebridade	Elias Zayek
Director de arte	Charbel Zgheib
Wardrobe	Michella Bteiche
Makeup artist	Jean-Pierre Ghosn
Production Manager	Elie Deek
Focus Puller	Joseph Kfoury
Grip	Elie Eid
Runner	Hussein Dia
Location	Picture House Lebanon
Pós-produção	Optix
Post Production Supervisor	Nayla Chacra
Pós produção	Megan Markel
Editor	Neda Zag
Editor	Cold-Cutz
Colorist	Karim Mira
Colorist	LZRD
Pós-produção	Eddy Farah
Cantor	Alyssa Baker
Música	Seppl Kretz
Música	Gyo Kretz
Música	Michael Bertoldini
Música	Magma Music
Sound Engineer	Chris Atkins
Sound Engineer	Joe Dickinson
Director de publicidade	Sameer Jain
Director de publicidade	Siddarth Sivaprakash
Director de publicidade	Atharv Ruparel
Director de publicidade	Hassaan Khan
Director de publicidade	Deviani Rao
Director de publicidade	Abbas Nashrulla
Director de publicidade	Minna Pauly
Director de publicidade	Rinesha Nikam
Director de publicidade	Kamila Walter
Director de publicidade	Hala Domlog
Director de publicidade	Allan Cablao
Director de publicidade	Ronald Patricio