Ricardo Uribe
Director assistente criativo at Goodby Silverstein & Partners
Santafé de Bogotá, Colômbia
TituloBacteria Tracker
Agência
Campanha Bacteria Tracker
Anunciante TUI Antibacterial
Marca TUI Antibacterial gel
PostedDezembro 2014
Sector Empresarial Segurança pública, saúde e higiene
História Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been. With this action we spread all over Colombia a simple message: Wash your hands after touching a bill. 
Tipo de Mídia Case Study
Comprimento
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