Titulo | Bacteria Tracker |
Agência | Y&R Bogotá |
Campanha | Bacteria Tracker |
Anunciante | TUI Antibacterial |
Marca | TUI Antibacterial gel |
Posted | Dezembro 2014 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been. With this action we spread all over Colombia a simple message: Wash your hands after touching a bill. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Mauricio Rocha |
Director executivo criativo | Tito Chamorro |
Director executivo criativo | Juan Pablo Alvarado |
Director criativo | Ricardo Uribe |
Director criativo | Julian Nuñez |
Director criativo | Juan Carlos Sosa |
Director de arte | Irene Cruz |
Director de arte | Daniel Sáenz |
Redator | Juan Pablo Maldonado |
Redator | Jorge Pinto |
Editor | Daniel Sáenz |
Digital Producer | WUNDERMAN COLOMBIA Bogotá |