Duracell - "2 Boys in a Boat"

Grey London

Grey London London, Reino Unido

12215

Titulo	2 Boys in a Boat
Agência	Grey London
Campanha	2 Boys in a Boat
Anunciante	Procter & Gamble
Marca	Duracell
Data da primeira Transmissão/Publicação	2014
Sector Empresarial	Baterias (exceto de carros), lâmpadas
História	Watch how Luke and Jamie, 2 Boys in a Boat, rowed 3000 miles across the Atlantic Ocean in aid of Breast Cancer Care sponsored by Duracell. In this inspiring feat of mental and physical endurance, the boys show an extraordinary commitment to never giving up – despite meeting sharks, crossing 40ft waves, and narrowly avoiding being crushed by a container ship during their 54-day adventure. Luke and Jamie, both only 21, earned a place in the Guinness Book of World Records in the process. The Duracell Bunny also joined the boys on this epic journey; tied to the mast and hanging on for dear life.
Tipo de Mídia	Branded Content
Comprimento	102 seconds
Director de publicidade	Javier Hernandez
Director de publicidade	Menna Zaghloul
Director de publicidade	Kenyatte Nelson
Director de publicidade	Alexander Radcliffe
Creative Producer	Sam Morton
Director criativo	Andy Lockley
Director executivo criativo	Nils Leonard
Redator	Andy Lockley
Director de arte	Andy Lockley
Planeador	Bhavin Pabari
Agência de Mídia	SMV
Planejador de Mídia	David Boast
Produtora	Greyworks
Editor	Emily Macdonald
Produtora	Emma Hayton
Pós produção	Greyworks
Som	Red Planet
Som	Terry Devine-King
Audio Post Production	Greyworks