Titulo | Auto Trader Brand New Cars |
Agência | Accenture Song |
Campanha | Auto Trader Brand New Cars |
Anunciante | Cox Enterprises |
Marca | Autotrader |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Sector Empresarial | Compras online e comércio electrónico |
História | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
Filosofia | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Final Cut |
Empresa de design sonoro | 750mph |
Head of Marketing Communications | Ben Darby |
Chief Creative Officer | Nik Studzinski |
Director criativo | James Rooke |
Planeador estratégico | David Killick |
Planeador estratégico | Max Richards |
Produtor da agência | Victoria Dashwood-Quick |
Managing Partner | James Pool |
Director de contas | Henry Bliss |
Produtora | Academy Films |
Realizador | Michael Lawrence |
Produtor | Stephen Overs |
Production Manager | Yura Galitskiy |
Director de fotografia | Michael Lawrence |
1st AD | Vadim Yuzba |
Editor | Ryan Beck |
VFX Company | Nineteentwenty |
VFX Supervisor | Ludo Fealy |
VFX Creative Director | Bill McNamara |
VFX Artist | Ludo Fealy |
VFX Artist | Chrys Aldred |
VFX Artist | Adam McHale |
VFX Artist | Ryan Hadfield |
VFX Producer | Emma Shuter |
VFX Producer | David Keegan |
Colorist | Kai Van Beers |
Sound Designer | Sam Ashwell |
Sound Designer | Neil Johnson |