| Titulo | Blowing in the Wind |
| Agência | Åkestam Holst /NoA |
| Campanha | Blowing in the Wind |
| Anunciante | Apotek Hjärtat |
| Marca | Apotek Hjärtat |
| Data da primeira Transmissão/Publicação | 2014 / 3 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| Legenda | A schampoo truly bringing hair to life |
| História | Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life. |
| Tipo de Mídia | Digital Billboard/Poster |
| Comprimento | |
| Mercado | Suécia |
| Director criativo | Andreas Ullenius |
| Redator | Mariette Glodeck |
| Director de arte | Lars Bæcklund |
| Director de contas | Sara Clewemar |
| Account Manager | Jennie Strinnhed |
| Designer gráfico | Lotta Person |
| Designer gráfico | Jens Sjobergh |
| Motion Design | Nisse Axman |
| Digital Producer | Sofia Swedenborg |
| Other | Anne-Lie Karl |
| Fotógrafo | Elisabeth Frang |
| Produtora | STOPP/STLHM |
| Supervisor de publicidade | Fredrik Kullberg |
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