BMW - "The Epic Driftmob"

Interone Worldwide Hamburg, Alemanha

14978

Marca: BMW
País: Alemanha

Anunciante: BMW

Titulo	The Epic Driftmob
Agência	Interone Worldwide
Campanha	BMW M235i Driftmob
Anunciante	BMW
Marca	BMW
Data da primeira Transmissão/Publicação	2014 / 7
Produto	M235i Coupés
Sector Empresarial	Coupés e descapotáveis
Legenda	Sheer Driving Pleasure
História	Interone came up with an unprecedented driving spectacle in Cape Town − in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupés took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit “The Fast and the Furious”). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. “The Driftmob demonstrates the character of the new BMW in an instant: loud, rebellious and wild”, declared Michael Ohanian, Interone CCO, who coordinated filming activities in Cape Town.
Tipo de Mídia	Viral
Comprimento	122 seconds
Mais Informações	www.bmw.com/BMWstories
Realizador	Mic Rogers
Chief Creative Officer	Michael Ohanian
Director executivo criativo	Max Lederer
Director executivo criativo	Thomas Heinz
Director criativo	Florian Barthelmess
Director criativo	Björn Neugebauer
Redator	Daniel Ernsting
Director de arte	Jonathan Roolf
Director de arte	Christian Petersen
Director de arte	Erik Bierschenk
Director de arte	Till Heumann
Director de contas	Jan Anderßen
Director de contas	Wolf Bockelmann
Produtor	Julian Holland
Produtor	Hermann Krug