Fiat 500X - "Life Doesn't Come With Directions"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

7642

Marca: Fiat 500X
País: Estados Unidos

Anunciante: Fiat

Titulo	Life Doesn't Come With Directions
Agência	Publicis Sapient
Campanha	From A to X
Anunciante	Fiat
Marca	Fiat 500X
Data da primeira Transmissão/Publicação	2014 / 11
Sector Empresarial	Automóveis
História	In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal.
Tipo de Mídia	Exterior
Client Services Director	Alan Clisch
North America COO	Gary Koepke
Director criativo	Boris Stojanovic
Director assistente criativo	Evan Oremland
Director de arte	Stacey Fredrickson
Director assistente criativo	Paul Amelchenko
Director criativo	David Charles
Director assistente criativo	Jeff Beberman
Manager Interactive Developer	Marlon Munoz
Senior Interactive Developer	Rafael Jimenez
Designer	Daniel Gonzales
Senior Associate Producer	Christine Cafiero
Designer	Sergio Gomez
Designer	Pamela Roca
Interactive Program Management	Jacinta Yong
Senior Manager, Program Management	Juan Serrano