ADT - "Ving Takes Over ADT Social"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

10439

Marca: ADT
País: Estados Unidos

Anunciante: ADT Security System

Titulo	Ving Takes Over ADT Social
Agência	Publicis Sapient
Campanha	Ving Takes Over ADT Social
Anunciante	ADT Security System
Marca	ADT
Data da primeira Transmissão/Publicação	2015 / 2
Sector Empresarial	Serviços domésticos e públicos
Filosofia	The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a social takeover of the ADT Facebook and Twitter accounts starring Ving Rhames as the new face (and brand embodiment) of ADT—illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. This new Ving lens became a common thread, speaking to the world of security and automation in a decidedly new way. Our new tone was strong. And so were our results. Facebook and Twitter engagement rose by 57% and 98%, respectively. And a 140 year-old brand now has a distinctly modern point of view on security and automation.
Tipo de Mídia	Social Media
Comprimento	18 seconds
Chief Creative Officer	Gaston Legorburu
North America Chief Creative Officer	Gary Koepke
Director executivo criativo	Robert Kleman
Director executivo criativo	Matthew Atkatz
Director criativo	James Allen
Director criativo	Andrew Goldstein
Director assistente criativo	Cesar Santos
Director assistente criativo	Brent Slone
Director assistente criativo	Matt Kelsen
Director de arte	Frank Gomez
Redator	Kylin Johnson
Junior Copywriter	Erik Fabregat
Junior Designer	Lara Israelson
Vice President (VP)	Matt Kujawa
Director de contas	Vanessa Martinez
Supervisor de conta	Stephanie Altuve
Director, Marketing Strategy & Analysis	Greg Cordaro
Manager, Marketing Strategy & Analysis	Julie Mantis
Director, Social Studio	Stevie Dove
Social Engagement Lead	Andrew Choban