| Titulo | Silence The Critics |
| Agência | Mother London |
| Campanha | Silence The Critics |
| Anunciante | IKEA |
| Marca | Ikea |
| Posted | Novembro 2019 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História (língua original) | The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending guests. Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E. Deciding to take action, the couple spruce up their place with some simple IKEA solutions, and Silence the Critics once and for all. The advert deliberately goes against the tide of sentimental Christmas ads, and aims to delight audiences with its humorous, irreverent take on festive hosting |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Som | 750mph |
| Post | Electric Theatre Collective |
| Efeitos especiais | Electric Theatre Collective |
| Produtora | Morton Jankel Zander (MJZ) |
| Realizador | Tom Kuntz |
| Producer | Emma Butterworth |
| Production Manager | Daniel Gay |
| Designer de produção | Chris Oddy |
| Director de fotografia | Chris Soos |
| Editor | Russell Icke |
| Music Supervision | Dave Bass |
| Music Supervision | Arnold Hattingh |
| Producer | Magda Krimitsou |
| Coordinator | Larisa Covaciu |
| Director criativo | James Sindle |
| 2D Lead | James Belch |
| 3D Lead | Patrick Krafft |
| 2D Artist | Chris Fraser |
| 2D Artist | Tomer Epsthein |
| Jordan Dunstall | |
| Ryan Maddox | |
| Mark Bailey | |
| Remy Herisse | |
| Edwin Leeds | |
| Gregory Martin | |
| Nikolai Maderthoner | |
| Will Preston | |
| Stefan Brown | |
| Adrian Lan Sun Luk | |
| Piers Limberg | |
| Zach Pindolia | |
| Olivia Grimmer | |
| Romain Thirion | |
| Richard Fry | |
| Colorist | Luke Morrison |
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