| Titulo | Brand New Beers, Centuries In The Making |
| Agência | House 337 |
| Campanha | Brand New Beers, Centuries In The Making |
| Anunciante | Greene King Brewery |
| Marca | Level Head / Flint Eye |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Steve Hawthorne |
| Senior Creative | Pete Ioulianou |
| Senior Creative | Ollie Agius |
| Diretor de Estratégia | Laura Sammarco |
| Estrategista | George Poynter |
| Account Management | Rich Williams |
| Account Management | Kelly Mahon |
| Account Management | Harriet Pinnington |
| Agency Executive Producer | Bradley Woodus |
| Produtor da agência | Henry Davies |
| Produtora | Blinkink |
| Realizador | Balazs Simon |
| Produtor executivo | Bart Yates |
| Pós produção | GYAR |
| Colorist | Kai Van Beers |
| Colorização | Nineteen-Twenty |
| Música | Major Tom |
| Sound Designer | Dugal MacDiarmid |
| Empresa de design sonoro | King Lear |
| Illustrator | Tobias Hall |
| Director de fotografia | Max Halstead |
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