Titulo | Another Ones Drives a Duster (French) |
Agência | Publicis Conseil |
Campanha | Save the Queen |
Anunciante | Renault |
Marca | Dacia |
Data da primeira Transmissão/Publicação | 2015 / 12 |
Sector Empresarial | Automóveis 4x4 |
História | Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | França |
Director de publicidade | Valérie Candeiller |
Director de publicidade | Hortense Isnard |
Director de publicidade | Bénédicte Rouquette |
Director de publicidade | Gaëlle le Grouiec |
Director de publicidade | Andreea Culcea |
Director de publicidade | Olivier Bourquin |
Director executivo criativo | Marcelo Vergara |
Director de arte | Kamal Bhatnagar |
Director de arte | Marieke Navaux |
Redator | Marcelo Vergara |
Account Manager | Stéphane Gaillard |
Account Manager | Boris Langlois |
Account Manager | Elodie Orosco |
Account Manager | Cécile Cuzin |
Account Manager | Bastien |
Planeador estratégico | Christel Engelvin |
Produtor da agência | Pierre Marcus |
Produtor da agência | Nathalie Levincent |
Realizador | AB/CD/CD |
Produtora | Partizan |
Director de fotografia | Alex LaMarque |
Producer | Jules Dieng |
Pós produção | Vincent Bordier |
Pós produção | Pierre Brière |
Business Affairs | Carlos Serrano |
Business Affairs | Till Buisson |
Business Affairs | Jeanne Rault |
Empresa de design sonoro | Emmanuel Rambaldi |