Waterlight - "Waterlight: The clean energy revolution is here"

Wunderman Thompson

Wunderman Thompson Bogotá, Colômbia

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Marca: Waterlight
País: Colômbia

Anunciante: E-Dina

Titulo	Waterlight: The clean energy revolution is here
Brief	Using renewable energy like saltwater, Waterlight sparks an innovative global solution for communities without access to electricity.As well as functioning as a portable lamp – half a liter of saltwater placed in the device provides an incredible 45 days of light – WaterLight is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.WaterLight’s groundbreaking application harnesses the power of ionization, a simple scientific reaction whereby salt-water electrolytes react with the magnesium on the inside of the device, producing electrical energy.WaterLight, is a revolutionary device that turns a simple natural resource into life-changing electrical power.
Agência	Wunderman Thompson
Campanha	Waterlight: The clean energy revolution is here
Anunciante	E-Dina
Marca	Waterlight
Data da primeira Transmissão/Publicação	2021 / 4
Sector Empresarial	Baterias (exceto de carros), lâmpadas
História	Wunderman Thompson Colombia and renewable energy start-up E-Dina collaborated on WaterLight – a revolutionary device that can transform half a liter of salt water into an incredible 45 days of light. E-Dina and Wunderman Thompson Colombia turned to the Wayúu, whose access to electricity is limited, but are surrounded by arid desert terrain that turns out to be the most powerful battery in the world – the sea. With WaterLight, the Wayúu can transform this abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones, without the need to travel for miles, creating a sense of connection within the community and to the wider world.
Filosofia	Electricity provides economic opportunity and quality of life. Fisherman can’t fish at night; kids must do their homework by candlelight – which can cause fires; artisans can’t craft at night to fill their orders, and mobile phones cannot be charged. We connected with the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombia and Venezuela border
Problema	According to the World Health Organization, at least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, a solution is urgently needed.
Tipo de Mídia	Product Design/Development
Comprimento	119 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Daniel Minaker
Chief Creative Officer	Daniel Payan
Director executivo criativo	Pipe Ruiz Pineda
Director executivo criativo	Diego Rodríguez
Director de contas	Natalia Grecco
Director criativo	Lukas Vergel
Director criativo	Felipe Santana
Director criativo	Giovani Leal
Director criativo	Gustavo Tovar
Director criativo	Rene Rojas
Executivo de contas	Alejandra Duarte