DirecTV Go - "The Pirate Match"

Mirum

Mirum São Paulo, Brasil

Prêmios

3408

Marca: DirecTV Go
País: Brasil

Anunciante: DirecTV

Titulo	The Pirate Match
Agência	Mirum
Campanha	Pirate Match
Anunciante	DirecTV
Marca	DirecTV Go
Posted	Novembro 2022
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
História	The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
Problema	Streaming and live broadcast paid platform.
Tipo de Mídia	Case Study
Advertising Manager	Fernanda Bonfanti
Director de publicidade	Alex Rocco
Director de publicidade	Alexander Greif
Planejador de Mídia	Camila Vaz
Planejador de Mídia	Chrystina Mundt
Planejador de Mídia	Mariana Erêda
Chief Executive Officer (CEO)	Robson Ortiz
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Chief Creative Officer	Daniel Minaker
Chief Creative Officer	Sebastian Tarazaga
Director criativo	Filipe Matiazi
Director assistente criativo	Victor Keiti
Redator	Thiago Gabardo
Redator	Allison Noronha
Redator	Patricia Machado
Director de arte	Rafael Rudnicki
Director de arte	Daniel Mota
Produtor executivo da agência	Paulo Setti
Project Manager	Amanda de Oliveira
Diretor de Estratégia	Daniel Kiesel
Director de contas	Patricia Rogoski
Agency Account Manager	Andressa Sucodolski
New Business Director	Daniela Andres
Produtora	Buzz Creative Content Studio
Managing Diretor	Duda Justus
Realizador	Lincoln Barela
Produtor executivo	Jean-Paul Lefebvre
Producer	Guilherme Barchik
Editor	Guilherme Bucco
Produção de som	Toro Audio
Executive Music Producer	Daniela Zandonai
Executive Music Producer	Kelson Diego
Music Producer	Mariana Kauchakje
Compositor	Tiago Mendes
Fotógrafo	João Heim
Fotógrafo	Vinicius Barreto