| Titulo | Truly unskippable preroll |
| Brief | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| Agência | Leo Burnett Moscow |
| Campanha | We are for safety. With both hands |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Posted | Novembro 2021 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| Tipo de Mídia | Case Study |
| Director criativo | Evgeny Shinyaev |
| Director de arte | Ekaterina Trokhina |
| Redator | Daria Tsareva |
| Director de contas | Viktoria Semikasheva |
| Director de contas | Tatiana Chyornaya |
| Planejador de Mídia | Vera Konovalova |
| Digital Account Director | Irina Fattakhetdinova |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Digital Director | Andrey Baykov |
| Digital Manager | Ruslan Ledovsk |
More Work
SEE ALLWrite. Watch. Create your own Olympic story
- MARCA:
- Megafon
- AGÊNCIA:
- Leo Burnett Moscow
Allforbear.com
- MARCA:
- WWF International
- AGÊNCIA:
- BBDO Russia Group