Ever since we were little, we’ve been told to “wash our hands”. But today and for some time to come this simple gesture is vitally important. In order to help spread the message – and show us how to clean our paws correctly – McDonald’s Russia and Leo Burnett created a pre-roll that’s a little unusual. It’s impossible to skip, reminding us that it takes a full 20 seconds to wash our hands properly. Dry them on a paper towel and you get full marks. |
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| Titulo | The first unskippable pre-roll you will like |
| Agência | Leo Burnett Moscow |
| Campanha | We are for safety. With both hands |
| Anunciante | McDonald's |
| Marca | McDonald's |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Filosofia | Somente assinantes |
| Tipo de Mídia | Pre-Roll |
| Comprimento | |
| Director criativo | E...ny Sh....ev Somente assinantes |
| Director de contas | Vi....ia Se......eva Somente assinantes |
| Director de arte | Ek.....na Tr....na Somente assinantes |
| Redator | D...a T....va Somente assinantes |
| Marketing Director | T....na G..a Somente assinantes |
| Marketing Manager | Vi....ia Lip......ani Somente assinantes |
| Digital Director | A...ey B...ov Somente assinantes |
| Digital Manager | R...an Le....ki Somente assinantes |
| Agência de Mídia | S....om Me.....st G...p Somente assinantes |
| Media Team | T....na Ch.....ya Somente assinantes |
| Planejador de Mídia | V..a Ko.....ova Somente assinantes |
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