| Titulo | Life in Neon |
| Agência | McCann Demand |
| Campanha | Life in Neon |
| Anunciante | Hargreaves Lansdown |
| Marca | Hargreaves Lansdown |
| Data da primeira Transmissão/Publicação | 2022 / 2 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Filosofia | Designed to be a visual metaphor for ‘switching your money on’, the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The visual manifestations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. Each of these moments play out to the track ‘Color Decay’ by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Empresa de produção | Tenthree |
| Senior Account Director | Owain Cowx |
| Creative | Alex Smith |
| Director de arte | Fred Corazza |
| Director criativo | Ciara O’Meara |
| Production Director | Charlotte Hopkins |
| Produtor da agência | Sam Debock |
| Produtora | Untold Studios |
| Realizador | Diarmid |
| Director de fotografia | Matias Penachino |
| EP / Producer | Josh Davies |
| Production Manager | Michael Choudhury |
| Production Assistant | Tia Varnnard |
| Editor | Brendan Jenkins |
| VFX Company | Untold Studios |
| VFX Executive Producer | Tom Igglsedon |
| VFX Producer | Ella Glazer |
| VFX Supervisor | Amir Bazazi |
| Colorização | Black Kite Studios |
| Colorist | Tom Mangham |
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