Volkswagen - "The No Show Room"

Nord DDB STO

Nord DDB STO Stockholm, Suécia

Prêmios

4152

Marca: Volkswagen
País: Suécia

Anunciante: Volkswagen

Titulo	The No Show Room
Agência	Nord DDB STO
Campanha	The No Show Room
Anunciante	Volkswagen
Marca	Volkswagen
Posted	Dezembro 2020
Sector Empresarial	Automotor
História	To show how winter-adjusted the Passat Alltrack really is, Volkswagen placed it in its natural habitat by launching the world’s most remote showroom – The No Show…Room. It’s hard to get to, but easy to drive away from – in a four-wheel drive Volkswagen Passat Alltrack. To activate the campaign, Volkswagen announced that the first person to find the new showroom, wins the car. To help people find it, they shared clues online and offline, by hijacking the entire winter campaign and planting clues in all touchpoints, from print ads to prerolls on YouTube. The clues unlocked the coordinates to the showroom, bit by bit.
Problema	Volkswagen cars are specifically adjusted for the Swedish winter. For their winter campaign, they wanted to highlight their new, four-wheel drive Passat Alltrack. The brief was to talk about the car and its winter adjusted features in an engaging way that stands out from other car brands, while also activating Volkswagen’s sponsorship of the Swedish national cross-country Ski Team.
Tipo de Mídia	Case Study
Client Director	Maja Björklén
Client Manager	Linda Lonaeus
Chief Creative Officer	Andreas Dahlqvist
Creative Lead	Simon Higby
Director de arte	Anna Salonen
Redator	Daga Simonsson
Redator	Per Sundin
Redator	Hans Malm
PR Director	Susanne Johansson
Planeador	Johan Rynell
Social Media Expert	Jonas Eriksson
CONTENT MANAGER	Jonas Eriksson
Designer	Martin Thor
Designer	Sebastian Reinbring
Designer	Peter Danielsson
Designer	Mikael Norberg
Digital Director	Prince Talhaoui
Digital Design	Mattias Nordenham
Interactive Producer	Erik Hagström
Produtor da agência	Jacob Fagerström
Produtor da agência	House Agency
Produtora	Camp David Films
Agência de Mídia	Phd