McDonald's - "McHive: The World's Smallest McDonald's"

DDB Oslo AS

DDB Oslo AS Oslo, Noruega

Prêmios

9730

Marca: McDonald's
País: Noruega

Anunciante: McDonald's

Titulo	McHive: The World's Smallest McDonald's
Agência	DDB Oslo AS
Campanha	McHive
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2019
Sector Empresarial	Restaurantes e comida rápida
Legenda	Big enough to make a difference
História	Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative.
Tipo de Mídia	Case Study
Comprimento	58 seconds
Chief Creative Officer	Andreas Dahlqvist
Redator	Petter Dixelius
Director de arte	Joel Ekstrand
Account Manager	Stina Nyberg
Senior Client Director	Jens Welin
Senior Client Manager	Jeanette Ytterman
Director de arte	Joel Ekstrand
Redator	Petter Dixelius
Client Manager	Stina Nyberg
Creative Producer	Tobias Bergenwall
Designer gráfico	Daniel Liljas
Designer gráfico	Fredrik Kjellström
Communication Planner	Jesper Andersson
Social Media and Content Manager	Jonas Eriksson
Social Media Strategist	Kevin Beaulier
PR Director	Susanne Johansson
Designer	Nicklas Nilsson
Fotógrafo	Christian Björnerhag
Grade	Christian Björnerhag
Fotógrafo	Natan Gullström
Fotógrafo	Olle Lindblom
Editor	Natan Gullström
Post-production Producer	Denice Heurlin
Marketing Director	Christoffer Rönnblad
Senior Marketing Manager	Lisa Palm Danielsson
Marketing Manager	Selma Felic
Project Manager	Annakarin Lewald