Olivier Lecocq
Director de publicidade at AXA
Paris, França
TituloCrazy driver on a market day
Agência
Campanha Crazy driver on a market day
Anunciante AXA
Marca AXA
Data da primeira Transmissão/Publicação 2013 / 4
Sector Empresarial Seguros
Legenda Nobody wants to pay for bad drivers. AXA rewards good drivers
Filosofia An elderly femaleis is getting out of her parking space. On her way out, she damages many vehicles all around her in front of awed passers-by. And right when you expect it to be over, she knocks over another couple of motorbikes that fall over one by one, domino style, before ending up in a line of market stalls. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director criativo
Account Manager
Account Manager
Account Manager
Produtor da agência
Produtor da agência
Produtor de som
Realizador
Produtora
Produtor
Pós produção
Marketing Director Brand, Advertising and Customer Experience
Advertising Director
Information Manager

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