Jiffy Lube - "Give it to You Straight Service"

JWT Atlanta

JWT Atlanta Atlanta, Estados Unidos

8335

Titulo	Give it to You Straight Service
Agência	JWT Atlanta
Campanha	Give it to You Straight
Anunciante	Jiffy Lube
Marca	Jiffy Lube
Data da primeira Transmissão/Publicação	2014 / 3
Sector Empresarial	Pneus, acessórios, óleos, gasóleo, gasolina
Legenda	Leave Worry Behind
História	During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mais Informações	www.jiffylube.com
Director criativo	Jeremy Jones
Director criativo	Dustin Tamilio
Art Director	Derek Kirkman
Redator	James Turek
Production Director	Peter Blitzer
Content Producer	Khia (K.) Banks
Supervisor de conta	Brittany Robinson
Director de contas	Katherine Collins
Group Account Director	Lesley Brown
Brand Planner	Kyle Lusk
Project Manager	Keith Newberry
Produtora	Logan Media