IBM - "Watson the Superfan: How AI is Changing the Game"

George P. Johnson Experience Marketing New York, Estados Unidos

Prêmios

3506

Marca: IBM
País: Estados Unidos

Anunciante: IBM

Titulo	Watson the Superfan: How AI is Changing the Game
Agência	George P. Johnson Experience Marketing
Campanha	Watson the Superfan: How AI is Changing the Game
Anunciante	IBM
Marca	IBM
Data da primeira Transmissão/Publicação	2019 / 2
Sector Empresarial	ISP comercial, serviços e engenharia informática
Filosofia	IBM has been the official technology partner of the US Open since 1990, providing scores, stats and insight to tennis fans across the world. In 2018, we wanted to raise awareness for how integral the brand’s technology is to tournament operations and for enhancing fan enjoyment of the game – and ultimately, how the same technology is being used to change the world. Combining abstract tennis iconography, artful data visualizations and interactive games, the 2018 IBM Fan Experience showed fans how IBM uses artificial intelligence (Watson) to see, hear and understand emotion – capturing and delivering exciting moments and in-depth match insight, and ultimately improving the game experience. Fans could test Watson’s abilities through a 3-part interactive challenge, and learn how this same technology is being used to address complex world issues, from identifying problems with cars and trains to diagnosing and treating cancer. Results: Total visitors: 7,113 1000+ hours of engagement
Tipo de Mídia	Digital Installation
Comprimento	121 seconds
VP, Global Executive Creative Director	Marcos Ribeiro
Director executivo criativo	Chris Goveia
Director criativo	Dan Tucker
Director criativo	Peter Williams
2D Design Director	Julie Homesberger
3D Design Director	Dror Kodman
Senior 3D Experience Designer	Brian Bergeron
VP Strategy / Planning	Andrew Todd
VP, Director of Production	Brian Neville
Produtor executivo	Sarah Frantz
Project Manager	Brian Card
Production Manager	Keith Gelow
Shop Supervisor	Terry Balabuch
Managing Diretor	Josiah Hobson
Director criativo	Jonny Ellison
Director criativo	George Kacevski
Produtor	Ashley Phillips
VP, Sports and Entertainment Partnerships	Noah Syken
Design Principal and Creative Director	Matthew Calkins
Marketing Program Director	Kristi Kolski