Michelob - "Lake"

Mortenson Safar Kim

Mortenson Safar Kim Milwaukee, Estados Unidos

2926

Marca: Michelob
País: Estados Unidos

Anunciante: Michelob

Titulo	Lake
Agência	Mortenson Safar Kim
Campanha	You're Golden
Anunciante	Michelob
Marca	Michelob
Data da primeira Transmissão/Publicação	2015 / 6
Sector Empresarial	Bebidas alcoólicas
Legenda	You're Golden
História	Directorial duo The Norman Brothers recently collaborated with Indianapolis, IN agency Mortenson Safar Kim on Michelob Golden Light. The new “You’re Golden” campaign is slated to broadcast locally in the great state of Minnesota. Titled “Lake” and “Fall” the two spots portray the spirit of the laid back, no fuss culture of Minnesotans enjoying the outdoors. The spots are anthemic, depicting the friendly camaraderie of quintessential Minnesota seasonal traditions, including slice-of-life activities with a subtle sense of grandeur. The campaign also references the enlightening characteristics of “Minnesota nice” by describing the qualities with the attribute “You’re Golden”. Hashtag #YoureGolden also plays up the social aspect. Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest.
Filosofia	To capture the feeling of summer and fall in Midwest Minnesota. Add the element of friendship and the social aspect with a hashtag #YoureGolden to create a social following.
Problema	The weather in the Midwest is cold and not suitable for the shooting schedule that would allow for post and targeted air date.
Resultado	Shot in and around Tampa, Florida in March, the production was able to perfectly capture the feeling of summer and fall in the Midwest.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director criativo	Peter Kim
Director de arte	Noah Gregg
Agency	Mortenson Safar Kim
Redator	Mike Sherman
Produtor executivo da agência	Mike Fox
Produtora	The Norman Brothers
Produtor executivo	Peter Williams
Pós-produção	Peter Williams
Editor	The Norman Brothers
Realizador	The Norman Brothers