Canadian Premature Babies Foundation (CPBF) - "PREEMI"

DDB Canada

DDB Canada Edmonton, Canadá

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Marca: Canadian Premature Babies Foundation (CPBF)
País: Canadá

Anunciante: Canadian Premature Babies Foundation

Titulo	PREEMI
Brief	1 in 10 babies is born prematurely. Getting developmental support is critical. But parents of premature babies can feel overwhelmed and isolated, and they don’t know how to help.What if we made a tool just for preemie babies that could tangibly help them at the most crucial point of their development journey?Introducing Preemi™, the stuffie designed to help premature babies thrive. Created in collaboration with NICU nurses, Preemi™ is made to calm the nervous system, promote gross motor development, and enhance brain development. Preemi™ features an internal haptic device that mimics mom’s heartbeat and a coiled tail that imitates the umbilical cord. It is made of antimicrobial material and features a high contrast pattern for developing vision.
Agência	DDB Canada
Campanha	PREEMI
Anunciante	Canadian Premature Babies Foundation
Marca	Canadian Premature Babies Foundation (CPBF)
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Instituições, organizações não governamentais
História	The Canadian Premature Babies Foundation is a non-profit organization committed to supporting and advocating for parents of babies born too early.
Tipo de Mídia	Case Study
Director executivo criativo	Adam Thur
Director executivo criativo	Rica Eckersley
Director de arte	Adam Thur
Redator	Rica Eckersley
Design Director	Hadas Grossman - VP
Designer	Hilary Zak
Designer	Mike Berson
Estrategista	Hadas Grossman - VP
Vice President (VP)	Kathy Shapka
Director de media	Kathy Shapka
Produtor executivo	Tasha Jameson
Produtor	Nicole Camus
Group Account Director	Shannon Rothschild
Chief Executive Officer (CEO)	Eve Remillard-Larose
Production Coordinator	Mena Rizk
Video Production	Frankie Content
Impressão	Flexx Studio