| Titulo | Milk Carton |
| Brief | Albertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk. |
| Agência | DDB Canada |
| Campanha | Trash Talk |
| Anunciante | Alberta Beverage Container Recycling Corporation (ABCRC) |
| Marca | Alberta Beverage Container Recycling Corporation |
| Data da primeira Transmissão/Publicação | 2023 / 7 |
| Sector Empresarial | Questões ambientais e animais |
| História | Alberta Beverage Container Recycling Corporation (ABCRC) strives to improve the return rate on all beverage containers and promote the environmental, economic, and social benefits of recycling. |
| Tipo de Mídia | Viral |
| Director executivo criativo | Adam Thur |
| Director executivo criativo | Rica Eckersley |
| Director de arte | Dax Fullbrook |
| Redator | Dax Fullbrook |
| Redator | Rica Eckersley |
| Estrategista | Hadas Grossman - VP |
| Managing Diretor | Steve Emmens |
| Managing Diretor | Bolt Content |
| Live Action Director | Justin Francis |
| Executive Director | Tsui Ling Toomer |
| Lead Animator | Austin Hillebrecht |
| Editor | Scott Graves |
| Designer | Hilary Zak |
| Designer | John Naboye |
| Group Account Director | Andrew Moschuk |
| Account Manager | Jamie Libon |
| Vice President (VP) | Kathy Shapka |
| Digital Media Lead | Julia Mathias |
| Digital Strategist | Bronson Petrovic |
| Chief Executive Officer (CEO) | Eve Remillard-Larose |
| Integrated Producer | Narine Artinian |
| Design de imagens | Andrew Dieffenbach |
| Director técnico | Patrick Coan |
| Efeitos especiais | Adam Sager |
| Character Designer | Sam Niemann Lena |
| Character Designer | Lena Podesta |
| Compositor | Sophya Vidal |
| Colorist | Martin Melnick |
| Audio Executive Producer | Tyna Maerzke |
More Work
SEE ALLPREEMI
- MARCA:
- Canadian Premature Babies Foundation (CPBF)
- AGÊNCIA:
- DDB Canada
Energy Drink
- MARCA:
- Alberta Beverage Container Recycling Corporation
- AGÊNCIA:
- DDB Canada
Juice Box
- MARCA:
- Alberta Beverage Container Recycling Corporation
- AGÊNCIA:
- DDB Canada
Beautifully Combined
- MARCA:
- Peek Freans
- AGÊNCIA:
- SID LEE TORONTO