Coca-Cola - "Ramadan is coming"

AKQA

AKQA London, Reino Unido

2725

Marca: Coca-Cola
País: Reino Unido

Anunciante: Coca-Cola Company

Titulo	Ramadan is coming
Agência	AKQA
Campanha	Ramadan is coming
Anunciante	Coca-Cola Company
Marca	Coca-Cola
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Bebidas carbonadas
Filosofia	This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more.
Tipo de Mídia	Viral
Comprimento	62 seconds
Director executivo criativo	Johnny Budden
Director executivo criativo	Simon Reid
Produtor da agência	Xavier Cookson-Edwards
Equipa criativa	Jake Scott
Equipa criativa	Ioannis Diakonikolas
Equipa criativa	Amber English
Managing Partner	Ron Peterson
Managing Diretor	John Bernard
General Manager	Jazz Advaney
Director criativo	Pierre Saladin
Project Manager	Nick Bennett
Pós produção	The Mill London
Director criativo	Anthony Bloor
VFX Producer	Stéphanie Mollet
Animation Supervisor	Chris Welsby
2D Lead	Declan Andrews
Animação	Pamella NABAIS
Animação	Hugues Valin
Realizador	Tim Fox
Animation Supervisor	Tristan DOMENJUS
CG Lead	Marc Greyvenstein