Juliana Paracencio
Global Creative Director at Ogilvy UK
London, Reino Unido
TituloThe Human Crossing
Agência
Campanha Human Crossing
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação 2016 / 5
Sector Empresarial Segurança rodoviária
Filosofia We had an innovative idea to make our roads a little more human, reminding drivers that pedestrians aren’t invisible, they are human beings, each with their own name and story. 
Problema Drivers ignore zebra crossings far too often. It’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians.
Tipo de Mídia Ambient
Comprimento
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Chief Creative Officer
Director executivo criativo
Director criativo
Director assistente criativo
Director de arte
Director assistente criativo
Redator
Director de arte
Redator
Designer
Designer
Retocador digital
Client Services Director
Account Manager
Executivo de contas
Director de contas
Director criativo
Production Manager
Câmara
Câmara
Editor
Produtora
Produtora Factory
Produtora Sian Group
Grading/Online

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