Juliana Paracencio
Global Creative Director at Ogilvy UK
London, Reino Unido
TituloFace apps
Agência
Campanha Reverse Selfie
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação 2021 / 4
Sector Empresarial Artigos de perfumaria
História Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaigns. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily-edited selfies. At the heart of the campaign is a 60 second film, "Reverse Selfie", and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have gone into creating that image, and revealing the shockingly young girl behind the picture.
Tipo de Mídia Imprensa e publicações
Produtora
VFX Company
Audio Post Production
Director de publicidade
Global Executive Creative Director
Global Creative director
Director de arte
Redator
Redator
Realizador
Director de fotografia
Produtor executivo
Lead VFX
Advertising Agency Ogilvy
Campaign Reverse Selfie
Global Executive Creative Director Unilever Daniel Fisher
Global Creative Director Juliana Paracencio
Art Director Liam Bushby
Copywriter Alison Steven
Head of Copy Ollie Jarrott
Head of Art Matt Nankivell
Design Lead Integrated Sian Hughes
Global Business Lead, WPP Unilever Jo Bacon
Global Managing Partner Sam Pierce
Global Business Director Georgie Howard
Account Manager Grace Boyle
Project Manager Zahra Mair
Head of Integrated Production (Unilever) James Brook-Partridge
Film Producer Sally Lipsius
Film Producer Sue Lee Stern
Head of Art Production (Unilever) Sarah Thomson
Art Producer Chloe Jahanshahi
Chief Strategy Officer Ben Kay
Strategy Partner Ila De Melloa Kamath
Strategist Cristina Diago
Senior Social Strategist Justin Jackson

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