| Titulo | My First Cigarette |
| Agência | Jung von Matt/Elbe |
| Campanha | Smoking Kids |
| Anunciante | Deutsche Kinderkrebsstiftung |
| Marca | Deutsche Kinderkrebsstiftung |
| Posted | Fevereiro 2014 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | Secondhand smoke is firsthand death. |
| História | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Dörte Spengler-Ahrens |
| Director de arte | Juliana Paracencio |
| Director de arte | Daniel Aykurt |
| Redator | Sandra Eichner |
| Redator | Luiz Vicente Simões |
| Fotógrafo | Achim Lippoth |
| Director criativo | Felix Fenz |
| Retoque Digital | Al Lapkovsky |
| Account Manager | Natalie Martens: Seuetom Berhe |
| Art Buyer | Madeleine Von-Hohenthal |
| Executivo de contas | Nic Heimann |
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