Titulo | Giving Type |
Agência | Havas London |
Campanha | Giving Type |
Anunciante | NHS Blood and Transplant |
Marca | NHS Blood and Transplant |
Data da primeira Transmissão/Publicação | 2023 / 6 |
Sector Empresarial | Doação de sangue, órgãos |
História | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
Tipo de Mídia | Interatividade |
Comprimento | |
Marketing Manager | Louise Glover |
Chief Creative Officer | Vicki Maguire |
Director executivo criativo | Dan Cole |
Director executivo criativo | Andy Garnett |
Redator | Aly Marx-Blackwell |
Redator | Frank Blackwell |
Director de arte | Sasha Midgley |
Chefe de produção | Katie Keith |
Diretor de Estratégia | Deputy Head of Strategy |
Estrategista | Drew Barclay |
Fotografia / Illustration | SMITH |
Agência de Mídia | MG OMD |
Produtora | Hunky Dory |
Produtor executivo | Nick Papworth |
Post | Absolute |
Produção | Absolute |
Produtor executivo | Pete Winslett |
Efeitos especiais | Joe Tang |
Sound Engineer | Arge |
Colorist | Juliette Wileman |
Audio Post | Absolute |
Assistant Marketing Manager | Helen Duggan |
Head of Marketing | Nadine Eaton |
Marketing Manager | Marsha Crossland |
Marketing Manager | Tom Aggett |
Diretor dos Negócios | Natasha Thomas |
Director de contas | Sophia Jenkins |
Account Manager | Molly Kay |
Head of Media | Louise Bonnar |
Produtor | Jakub Pieta |
Assistant Producer | Elvin Musiriza |
Creative Producer | Jakub Pieta |
Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
Executive Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
Designer | Darta Losane |
Design Director | Josh Toogood |
Concept Designer | Morgan Shipley |
Realizador | Otis Dominique |
Production Manager | Lisa Lake |
Director de fotografia | Courtney Bennett |
Editor | Phoebe May |