Titulo | National Days |
Titulo (língua original) | L'immeuble (en) |
Agência | BABEL |
Campanha | National Days |
Anunciante | Red Cross |
Marca | Croix Rouge Française |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Sector Empresarial | Direitos humanos |
Legenda | We act everywhere in the world. As below your window. |
História | The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood. |
Tipo de Mídia | Interatividade |
Comprimento | |
Produção | Badass |
Produção de som | OCTOPUS PRODUCTIONS |
Director criativo | Jean-Laurent Py |
Director de arte | Sebastien Lafaye |
Redator | Charles-Henry Joyaut |
Realização | Original Kids |
Head of TV | Jeanne Halfon |
Director de fotografia | Patrick Duroux |
TV Production | Oriana Berzig |