Titulo | Lost in the metro ? |
Titulo (língua original) | Perdu Dans le Métro ? |
Agência | Publicis Conseil |
Campanha | Lost in the metro/ Why give? |
Anunciante | ICM (Institut du cerveau et de la Moelle épinière) |
Marca | ICM |
Data da primeira Transmissão/Publicação | 2013 / 3 |
Sector Empresarial | Instituições, organizações não governamentais |
História | In France, Alzeihmers disease along with brain and spinal cord diseases effect 1 person out of 8. |
História (língua original) | En France, la maladie d’Alzheimer ainsi que les maladies du cerveau et de la moelle épinière touchent 1 personne sur 8. |
Filosofia | To make the idea of having Alzeihmers more real for daily commuters in the metro. A trap was set up in a metro station to achieve this- the correct metro map was replaced by a false one where all the names of the metro stops were deleted. It would be impossible to know where to go- a familar situation for those who suffer with Alzeihmers. At the bottom of the false map, a sentence reads " Now you know what is like to have Alzeihmers disease." |
Filosofia (língua original) | Rendre le maladie d'Alzeihmer plus réelle dans la vie de gens.Pour cdeela, l'agence a décidé de tendre un piége aux usagers du métro de Paris: Dans une station, les vrais plans de métro sont remplacés par des faux où tous les noms de station sont effacés. Impossible de s'y retrouver, exactement le genre de situation que peut vivre un malade d'Alzeimher. En bas de ces faux plans de métro était écrit: "Maintenant vous savez ce que c'est que d'avoir la maladie d'Alzheimer" |
Resultado | Making commuters more aware of Alzeihmers disease. The operation was filmed and turned viral with the intention of collectind donations. |
Resultado (língua original) | Une prise de conscience pour les usagers du métro de ce que peut-être la maladie d'Alzheimer. |
Tipo de Mídia | Case Study |
Comprimento | |
Mercado | França |
Director criativo | Olivier Altmann |
Redator | Thierry Lebec |
Director de arte | Bénédicte Potel |
Fotógrafo | Benny Valsson |
Art Buyer | Anne Traonouil |
Director de publicidade | Gérard Saillant |
Director de publicidade | Alexandrine Maviel-Sonet |
Director de publicidade | Céline Amet |
Chief Creative Officer | Olivier Altmann |
Director associado de arte | Magali Valencia |
Account Manager | Gaëlle Morvan |
Account Manager | Patricia Denis du Péage |
Realizador | Guillaume Schmitt (WAM) |
Editor | Guillaume Schmitt (WAM) |