| Titulo | Traditions |
| Agência | DDB New York |
| Campanha | Traditions |
| Anunciante | New York Lottery |
| Marca | New York Lottery |
| Data da primeira Transmissão/Publicação | 2013 / 11 |
| Sector Empresarial | Lotarias e jogos de sorte |
| Legenda | Hey, you never know. |
| História | New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Matt Eastwood |
| Group Creative Director | Mike Sullivan |
| Group Creative Director | Rich Sharp |
| Director criativo | Scott Cooney |
| Director assistente criativo | Carlos Wigle |
| Chefe de produção | Ed Zazzera |
| Produtor executivo | Teri Altman |
| Business Manager | Kelly McCann |
| Group Account Director | Leo Mamorsky |
| Director de contas | Kelly Gorsky |
| Supervisor de conta | Heather Olson |
| Executivo de contas | Kemi Adewumi |
| Executivo de contas | Tarina Hesaltine |
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