Sumário
Marketing professional with experience in global business development and traditional and digital media strategy. Passionate about developing simple, actionable paths forward to solve complex questions. Played a key role in securing new partnerships of over $250MM in annual billings. Planned and executed integrated media solutions to drive growth of the client’s and agency’s businesses.
Specialties: Business Development, Marketing, Media Planning, Communications Planning, Innovation
Skills
- Integrated Marketing
- Digital Strategy
- Digital Marketing
- Digital Media
- Marketing
- Media Planning
- Marketing Strategy
- Social Media
- Social Media Marketing
- Online Advertising
- Communications Planning
- New Media
- Marketing Communications
- Business Development
- Online Marketing
- Media Strategy
- Product Marketing
- Strategy
- Advertising
- Emerging Media
- Media
- Innovation Management
- Innovation Consulting
- Collaborative Innovation
- Building New Business
Talent you might be interested in
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USA CCO
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Mark Lund
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Positions
Associate Fellow
WPP
January 2014 - Present (10 anos 3 meses)
Selected to be a part of the WPP Marketing Fellowship, a program for the development of high-caliber management talent.
Group Account Director
MEC
March 2013 - Present (11 anos 1 mês)
Oversee seven divisions of relationship with Nestlé, MEC’s largest regional client. Set the vision for planning and implementation of client’s media investment, with a focus on integrated consumer experiences through media.
Marketing & Business Development, Director, Head of Business Development
MEC
July 2010 - March 2013 (2 anos 8 meses)
Hand-picked to work on the company’s business development team, and has played a significant role in winning new accounts including Marriott Hotels and Resorts, The Scotts Miracle Gro Co. and LegalZoom. Co-created MEC’s North American pitch process with an emphasis on increased communication, innovation and insight development to raise the agency’s winning percentage.
Media Supervisor
Mediaedge
August 2008 - July 2010 (1 ano 11 meses)
Manage day-to-day relationships with clients, agencies, and internal agency teams to develop and execute strategic media platforms.
Media Planner
MindShare
2006 - 2008 (2 anos)
Educação
IE Brown Executive MBA
2016 - Present (8 anos 3 meses)
IE Business School and Brown University have forged a unique alliance to offer a joint Executive MBA degree that goes beyond the boundaries of traditional business education. Anchored in the values and strengths of both institutions, the IE Brown Executive MBA integrates innovative management skills with the human sciences and practical business studies. It is designed for executives who seek to inspire those around them and disrupt the future of business.
IE Brown Executive MBA
2016 - Present (8 anos 3 meses)
IE Business School and Brown University have forged a unique alliance to offer a joint Executive MBA degree that goes beyond the boundaries of traditional business education. Anchored in the values and strengths of both institutions, the IE Brown Executive MBA integrates innovative management skills with the human sciences and practical business studies. It is designed for executives who seek to inspire those around them and disrupt the future of business.
B.S., Marketing
2002 - Present (22 anos 3 meses)
Minor in Cognitive Science
Graduated with Honors cum laude
