Pride Month - "Remember the Rainbow"

In The Company of Huskies

In The Company of Huskies Dublin, Irlanda

2610

Titulo	Remember the Rainbow
Agência	In The Company of Huskies
Campanha	Remember the Rainbow
Anunciante	Belong To Youth Services
Marca	Pride Month
Posted	Outubro 2020
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	For Pride Month, Huskies saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning - respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain’ (which hasn’t been updated since its invention in 1869) has been given a modern transformation with a new positive message: “Respect Others. You Grow By Including Variety”. The campaign is a collaborative effort between teachers and schools and the idea behind it is to cultivate tolerance, open-mindedness and respect among young children.
Tipo de Mídia	Interatividade
Comprimento	121 seconds
Mais Informações	https://www.remembertherainbow.com/
Director criativo	Damian Hanley
Animação	Gavin Feiritéar
Produtor	Brian Daly
Narrator	James Kavanagh
Designer	Emily Blaney
Designer	Chris Flynn
Designer	Gavin Feiritéar
Sound Designer	Rob Flynn
Equipa criativa	Robin McBride
Equipa criativa	Greg McLoughlin
Equipa criativa	John Mathews