Pascal Grégoire
Président Fondateur / Directeur de la création at la chose, Paris
Paris, França
TituloLoss of control
Titulo (língua original)Perte de contrôle (anglais)
Agência
Campanha Shockwave
Anunciante Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Marca Sécurité routière
PostedNovembro 2016
Sector Empresarial Segurança rodoviária
História When Max loses control of his speeding motorbike and has a horrific accident, we see him flying through the air. He is joined by all the relatives who will be affected: his mother, who will be forced to tell him he is tetraplegic; his father, who will flinch every time the phone rings; and his wife, who will be forced to read his eyes – “eyes that will tell her nothing will ever be the same again”. Road safety: all affected, all concerned, all responsible.
Tipo de Mídia Televisão
Realizador
Director executivo criativo
Redator
Director de arte
Director de arte

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