Consentis and HandsAway - "Decoding Women Board"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

1395

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Consentis and HandsAway
País: França

Anunciante: Handsaway

Titulo	Decoding Women Board
Agência	TBWA\PARIS
Campanha	Decoding Women
Anunciante	Handsaway
Marca	Consentis and HandsAway
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Acções caridade, fundações, voluntariado
Legenda	IF IT’S NOT YES, IT’S NO!
História	Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO! If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism. Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours.
Filosofia	HandsAway is an association that fights against sexist and sexual violence and street harassment. This year, the association wanted to devote a large communication chapter to the subject of consent. In France, street harassment has been raging for several years. The idea was to write a manual, a bible on women, The title is explicit: "Decoding women". However, when you open the book and browse through it, you realize that it is composed of only one sentence, from chapter titles to footnotes and bibliography: "If it's not yes, it's no".
Tipo de Mídia	Case Study
Comprimento	111 seconds
Produtora	\ELSE
Director de publicidade	Lucile Dupuy
Director de publicidade	Vassilia Mattei
Director de publicidade	Domitille Raveau
Director de publicidade	Benjamin Puygrenier
Director de publicidade	Miguel Neves Da Costa
Account Manager	Jonathan Serog
Account Management	Julia Montagu
Social Media Manager	Éléonore Berthier-Milot
Director de arte	Julia Deshayes
Redator	Lena Monceau
Chief Executive Officer (CEO)	Maxime Boiron
Sound Director	Fanny Mithois
Art Buyer	Marie Leborgne
Ilustração	Swindler&Swindler
Chief Creative Officer	Benjamin Marchal
Chief Creative Officer	Faustin Claverie
Redator	Julia Deshayes
Director de arte	Lena Monceau
Designer gráfico	Nicolas Duval
Creative Producer	Léa Gosselin
Music & Sound Design	Olivier Lefebvre