Titulo | Hungry to Learn - I Am Too Hungry |
Agência | The Monkeys Aotearoa |
Campanha | Back to School 2023 |
Anunciante | KidsCan |
Marca | KidsCan |
Data da primeira Transmissão/Publicação | 2023 / 1 |
Sector Empresarial | Direitos humanos |
Legenda | It's hard to learn when you're hungry |
História | The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class. |
Filosofia | The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children. |
Tipo de Mídia | Imprensa e publicações |
Redator | Simone Louis |
Head of Integrated Production | Rosie Grayson |
Produtor executivo | Claire Kelly |
Director de fotografia | Maria-Ines Manchego |
Director criativo | James Conner |
Director criativo | Christie Cooper |
Chief Creative Officer | Damon Stapleton |
Agência de Mídia | OMD Global |
Produtora | EIGHT |
Head Of Planning | Tom Sykes |
Realizador | Jamie Lawrence |
Studio Designer | Vivian Cheng |
Editor | Ben Chesters |
Planner | Haley Hetherington |
Director de arte | Emily Joe |
Design Lead | Lucinda Fortescue-Hansen |
Final Artist | Lisa Stowers |
Empresa de design sonoro | Liquid Studios |
Online Studio | Toybox |