SuperPharm - "The World's first Vlogger Academy"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

11094

Marca: SuperPharm
País: Israel

Anunciante: SuperPharm

Titulo	The World's first Vlogger Academy
Agência	BBR Saatchi & Saatchi
Campanha	Super-Pharm presents: The World's first Vlogger Academy
Anunciante	SuperPharm
Marca	SuperPharm
Posted	Novembro 2016
Sector Empresarial	Saúde e produtos farmacêuticos
História	In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They're people with the power to make or break your brand. But what do you do in a country with only one beauty vloggerand millions of Israeli women craving locally relevant content? How do you claim ownership of the digital space? Our Solution:In the first ever partnership with Google and Youtube, Super-Pharm Israel's largest beauty retailer, launched the world's first "Vlogger Academy".An academy that would teach and nurture Israel's first generation of beauty vloggers. Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g:Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration. The results were astounding as Super-Pharm reaffirmed its status as leader of Israel's beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content. All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.
Tipo de Mídia	Case Study
Comprimento	119 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Director criativo	Idan Levy
Director criativo	Maayan Dar
Redator	Liron Cohen
Director de arte	Carmel Gilan
Director criativo	Maayan Dar
Produção	Dorit Gvili
Producer	Maya Palmon
UX	Gal Mamalya
Director de contas	Idit Zukerman
Director de contas	Ben Muskal
Supervisor de conta	Noa Sharf
Executivo de contas	Tal Glantz
Executivo de contas	Shiran Rachamim
Estrategista	Shai Nissenboim
Planning Supervisor	Roni Arison
Planeador	Moran Nurok
Creative Coordinator	Eva Hasson
Produtora	Adoni
Realizador	Oren Meyuchas