Azrieli.com - "VAR Time"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

5153

Titulo	VAR Time
Agência	Leo Burnett Israel
Campanha	VAR TIME
Anunciante	Azrieli.com
Marca	Azrieli.com
Data da primeira Transmissão/Publicação	2018 / 7
Sector Empresarial	Compras online e comércio electrónico
Filosofia	Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so doing stop them from making a howler that could cost a side the game. But it’s also the new universal icon for a TV screen! So to drive fans to Azrieli's new ecommerce website, we used the season’s hottest icon to steal the show. During the final, set to take place on Sunday July 15th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we'll give the first 5 viewers who text us a free large screen TV. So what can we say? Keep your fingers crossed and your mobiles ready.
Tipo de Mídia	Televisão
Comprimento	51 seconds
Mercado	França
Chief Executive Officer (CEO)	Adam Polachek
Chief Creative Officer	Ami Alush
Chief Account Officer	Idit Zukerman
Chief strategy Officer	Shai Nissenboim
Director de arte	Olga Vorobieva
Redator	Elad Gaizler
Agency Producer	Simi Ben-Zikri
Eva Hasson	Marcom Director
Supervisor de conta	Shiran Feldman
Account manager	Danielle Elmor
Traffic manager	Maya Varochik