Super-Pharm - "The live drone beach report"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

6493

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Super-Pharm
País: Israel

Anunciante: Super-Pharm

Titulo	The live drone beach report
Agência	BBR Saatchi & Saatchi
Campanha	The live drone beach report
Anunciante	Super-Pharm
Marca	Super-Pharm
Data da primeira Transmissão/Publicação	2016 / 9
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
Filosofia	We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved.
Problema	In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot?
Tipo de Mídia	Interatividade
Comprimento	94 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Jonathan Lang
Director executivo criativo	Idan Levy
Redator	Ronni Azulay
Director de arte	yuval zuckerman
Supervisor de conta	Noa Sharf
Executivo de contas	Ronny Chaikin
Chief Strategy Officer	Shai Nissenboim
Diretor de Planejamento Estratégico	Roni Arisson
Chefe de produção	Dorit Gvili
Producer	Maya Palmon
Producer	Eran Harel
Director de tráfego	Ronit Doanis
Director de tráfego	Avia Ben Ishay
Editor	Dan Deutsch
Produtora	Go Live
Voz	Ben Ben-Baruch