Elite Turkish Coffee - "Saving the Proposal"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7389

Marca: Elite Turkish Coffee
País: Israel

Anunciante: Strauss Group Inc.

Titulo	Saving the Proposal
Agência	BBR Saatchi & Saatchi
Campanha	Saving the Wedding Proposal
Anunciante	Strauss Group Inc.
Marca	Elite Turkish Coffee
Data da primeira Transmissão/Publicação	2015 / 12
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time!
Tipo de Mídia	Viral
Comprimento	250 seconds
	Yossi Lubaton
VP, Creative Director	Eran Nir
Redator	Lior Shoham
Redator	Liron Cohen
Director de arte	Carmel Gilan
Digital Creative Director	Maayan Dar
VP, Strategic Planning	Shai Nissenboim
Planning Supervisor	Roni Arison
Planeador	Roie Gortler
VP, Group Account Head	Idit Zukerman
Supervisor de conta	Reni Bracha
Executivo de contas	Mor Aharon
VP, Production & Content	Dorit Gvili
Produção	Bosmat Marmarely
Social & Digital Director	Idan Kligerman
Social Media Editor	Aviv Melamed
Traffic	Ronit Doanis
Pós produção	BROADCAST
Make-Up Artist	Liat Sheinin
Realizador	Guy Michael
Produtora	Jiminy Creative