| Titulo | Life WetBrush |
| Agência | BBR Saatchi & Saatchi |
| Campanha | Life WetBrush |
| Anunciante | Super-Pharm |
| Marca | Life Private Label Brand |
| Data da primeira Transmissão/Publicação | 2015 / 8 |
| Sector Empresarial | Escovas de cabelo e pentes |
| História | Every little girl would agree: brushing your hair can be a real nightmare.Especially when dad does it for you. Or is it Mom?Well, there is always one parent who does it better, smoother and less painfully. It's a time old theory any little girl can tell you is proven.But we decided to put it to the test anywayand then we changed one of the variables:We introduced Super-Pharm's new Wet Brush in the equation.Now who brushes better? Mom or Dad? |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director executivo criativo | Nadav Pressman |
| Director criativo | Idan Levy |
| Director de arte | Michal Gonen |
| Redator | Yair Zisser |
| VP Production/Content | Dorit Gvili |
| Produtor | Odelia Nachmias Freifeld |
| VP Group Account Head | Shani Shaul Vengosh |
| Supervisor de conta | Noa Sharf |
| Executivo de contas | Stav Hershkovitz |
| VP Strategic Planning | Shai Nissenboim |
| Planning Supervisor | Roni Arison |
| Traffic Coordinator | Ronit Doanis |
| Produtora | Bonamaze |
| Realizador | Guy Michael |
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