Coffee Shot - "THE SLEEPY RADIO ANNOUNCERS"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5458

Titulo	THE SLEEPY RADIO ANNOUNCERS
Agência	BBR Saatchi & Saatchi
Campanha	CoffeeShot Sleepy Annoucers Campaign
Anunciante	Elite (now merged into Strauss Group)
Marca	Coffee Shot
Data da primeira Transmissão/Publicação	2015 / 2
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
Legenda	Coffee Shot. Wakes you up.
História	When the country's largest dairy tasked us with launching "Coffee Shot": their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters.
Filosofia	Most people drive to work in a state of semi consciousness but usually turn on the radio all the same. Undeniably, these are some of the people that would benefit most from drinking Coffee Shot. We decided to take advantage of that. We took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Tipo de Mídia	Rádio
Comprimento	111 seconds
Chief Executive Officer (CEO)	YossiLubaton
Director executivo criativo	Nadav Pressman
Director criativo	Eran Nir
Redator	Eran (Shushu) Spanier
Redator	Lior Shoham
Produção	Dorit Gvili
Creative Case Writer	Eva Hasson
Produtor	Odelia Nachmias
Account Group Head	Maya Salomon
Supervisor de conta	Moran Lupo
Executivo de contas	Chen Halpern
Strategic Planning	Shai Nissenboim
Planner	Gilad Kremer
Traffic	Roniot Doanis