| Titulo | Share a Coke 1,000 Name Celebration |
| Agência | Fitzco |
| Campanha | Share a Coke 1,000 Name Celebration |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Bebidas carbonadas |
| História | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| Director criativo | Bowen Mendelson |
| Director criativo | Mike Groenewald |
| Director de arte | Robert Hajek |
| Chief Creative Officer | Noel Cottrell |
| Director executivo criativo | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Director de arte | Sherman Winfiled |
| Redator | James Beikmohamadi |
| Producer | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Director de contas | Courtney Saul |
| Director de contas | Joy Rowland Brown |
| Account Manager | Sophie Wolf |
| Chief Strategy Officer | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Director assistente criativo | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Project Manager | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Contribuição da agência | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Supervisor de conta | Anjelica Caraballo |
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